Online Reputation Management (ORM)

What is Online reputation for local businesses


Localorm is an Local Online Reputation Software with a cloud hosted dashboard that helps in monitoring, managing and responding to reviews and also helps in generating reviews. Research shows that 68% of consumers will leave a local business review when asked to do so

Google loves user generated content and reviews work as user generated content. Review generating activity helps you develop content and responding to the reviews, both positive and negative creates engagement and happy customers. Generating to negative reviews also helps your potential customers to see the genuineness of the owner in solving the issue raised by the customer. Positive reviews can be further promoted through multiple online channels, sharing on social media, posting on websites, creating banners, including in e-newsletters and much more.

Why do you as a business need reviews?

Word of mouth or verbal review had a limited reach before social media and social communications. However, today in the internet age reviews are online and reach millions with a click of a button. 8 out of 10 consumers today read, trust and are influenced by online reviews before they make a purchase decision.

Reviews are everywhere

Every search engine, social media platforms, ecommerce portals and booking sites encourage reviews. You like it or not, customers are reviewing about your business, your products and services online. You might end up losing customers or you will not increase traffic if you are not monitoring, responding or generating reviews. Today Google My business, Facebook is the next largest review generating site. As a business, you simply can’t hide from reviews—they will be displayed about your business online and with so much consumer faith placed in the experiences of both friends and strangers, the upshot is that online reviews can make or break a small business’ bottom line.

Post your reviews on your site and increase credibility and conversions

It is understood that positive reviews increase business credibility and build trust among customers. Your business reputation is a major asset and helps build huge goodwill. More than 8 in 10 consumers trusting online reviews as much as a personal recommendation,

Selected good reviews can be showcased on your website, social media platfomrs to prove credibility which will help potential customers to validate purchase decisions. Consumers read more than 11 reviews before they feel they can trust a business.

Reviews are ranking factor

A study in 2017 confirmed that there is a correlation between the number of reviews, responses and numbers of negative reviews with local search results. Reviews can improve click through rates.

Consumers trust online reviews:

87% of consumers look for 3-5 star reviews before they will make a purchase decision. There are hight chances that customers will look elsewhere If you don’t fall in this rating. Positive reviews on your Google My Business Profile, Facebook and other online platforms can actually help you with the click through rate thus increase your ranking on Google.

Smartest way to be found and stay engaged with your customers with Localorm

Online Review Stats:

  • 97% of people read reviews for local businesses. (BIA/Kelsey)
  • 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. (Dimensional Research)
  • 91% of 18-34 year olds trust online reviews as much as personal recommendations. (BrightLocal)
  • 93% of consumers say online reviews impact their purchasing decisions. (Podium)
  • 89% of consumers read businesses’ responses to reviews. (BrightLocal)
  • 93% of people who use mobile to research go on to complete a purchase of a product or service. Most purchases happen in physical stores. (Google/Nielson)
  • 3.3 is the minimum star rating of a business consumers would engage with. (Podium)
  • 68% of consumers will leave a review if asked. (BrightLocal)

With Localorm

Direct reviews from all your profiles to one platform:

Bring them all together. The platform has a feature where all reviews are made available in one place. The reviews can be further filtered by brand, sentiment, place including keywords related to your business.

Respond to review in time and with ease

You are provided with real time alerts if you would like to manage the dashboard yourself. If not, we can manage for you. You will get real time alerts on reviews which can be responded with predesigned template response or you can customize your responses.

Increase your sales through online reviews

Manage and respond to reviews in real time from Google My Business, Facebook, Zomato, TripAdvisor,,, Indeed, Glassdoor, Expedia and a dozen other platforms. Responding to reviews and engaging with your customers online improves local search engine rankings, enhances your online reputation, and drive additional sales.

Why Reviews?

Trust – Customers reach you for business after looking at your reviews on Google my your Business knowledge panel.

Reputation – More the reviews higher the star rating, better the reputation. Higher ranking in Google search results as Google uses online reviews for local SEO.

Feedback – Great way of getting genuine responses from your customers. Reviews provide credibility and help your business.

Online Reviews:

Online Reviews are written online responses by your customers that include star rating or written response on doing business with you or interacting with you or your team.

Reviews can be positive or negative in nature.

  • 94 percent of consumers say that a bad review has convinced them to avoid a business.
  • 53 percent of customers expect businesses to respond to negative reviews within a week.
  • But 63 percent say that a business has never responded to their review.
  • 45 percent of consumers say they’re more likely to visit a business that responds to negative reviews.

Source –

Manage and respond to reviews:

Does responding to reviews help in local SEO or enhance your visibility on google?

Customer reviews provide valuable feedback for your business. Responding to reviews shows that you value your customers and their feedback. Positive reviews and comments from your customers will increase your online visibility on search engines and help you engage with customers on your Social Media Profiles. Google encourages responding to reviews and has provided with content that will help respond to reviews.

Managing Google Posts:

We can design and post Google posts for you. Google allows posts in the form of offers, updates and events.  You can promote Seasonal offers, Flash Sales, Product launches, Emergency updates, job vacancies.

This helps drive phone calls, visits to your websites and direct customers as many click on the direction icon to drive to your location.

Each Post can have a call-to-action (CTA) button. While Google will show you how many clicks your CTA generated and how many views your Post gathered,

Google Posts helps in increasing web traffic and help with Local SEO.

Localorm Insights

Google My Business insights for your location or locations on a cloud hosted dashboard that allows you to group, filter and analyse data that will help you understand your customers and add immense value to your marketing

  1. Insights on searches, maps, driving directions, phone calls, website visits, brand vs. indirect queries, and photo counts & engagement by location
  2. Trends by day, week or month
  3. Correlate your optimization efforts with actual results to prove ROI

Download the data to connect to your own Business Intelligence tools